Adobe’s CMO.com website & mobile

CMO.com by Adobe serves as a premier destination for marketing leaders, offering curated insights and original content. Recognizing the need for a more intuitive and engaging user experience, we embarked on a comprehensive website redesign to better serve our audience and editorial team.

Key Features:

  • Streamlined navigation and content discovery.

  • Responsive design for optimal viewing across devices.

  • Enhanced content management capabilities for editors.

  • Integration with Adobe's suite of tools for efficient workflow.

Impact:

  • Improved user engagement and content consumption metrics.

  • Positive feedback from both readers and internal stakeholders.

  • A modernized platform that aligns with Adobe's brand and user expectations.

If you’re curious about our process or want to learn more about the solutions we explored, feel free to reach out. Here are some screens for a view of the system.

Company

Adobe, Adobe CMO.com, Axis41 Centre

Roles

I was the Lead Experience Architect.

Directed the user experience strategy from conception to execution. Collaborated with cross-functional teams, including developers from Axis41. Conducted user research and analyzed analytics data to inform design decisions. Ensured seamless integration with Adobe Marketing Cloud and Creative Cloud tools.

Concept / UX / Prototyping / Storytelling

Year

Feb 2016

Various screens and interior spaces of the Customer Experience Center, with the Digital Information Display front and center.

A white tablet displaying a news website with various articles, videos, and images, including a prominent headline and images of people and cityscapes.
Screenshots of a news article webpage displaying an interview with Simon Fleming-Wood, CMO of Pandora. The page includes a header, article images of The Beatles crossing Abbey Road, and other multimedia elements.
Series of screenshots from a mobile news website showing features, interviews, and articles about CMO, including a splash page, article pages, and interview highlights.
Digital tablet displaying Adobe Creative Cloud magazine with cover images of a woman's face, a red scooter, and an apartment building in an office setting.
A screenshot of a magazine webpage titled 'Groomshop' with an image of people crossing a street, including one person performing a handstand on a crosswalk. The webpage also features articles, social media feeds, and advertisements.